Pharm’up was born in 1998 due to the lack of premium French, niche beauty brands in the French West Indies. Seizing the opportunity, Eric Sandillon decided to create a distribution network for exceptional French niche brands. Starting only with 3 very dynamic brands (Bioderma, Uriage and Nuxe), the group quickly expanded to include over 25 brands.
With the creation of a branch in the Indian Ocean in 2004, Pharm’up now employs 40 people, and operates in almost every French Island in the world. Our yearly turnover is 10 M€, with the same goals as when we started: to offer a complete import, distribution and promotion strategy for quality niche brands mostly distributed in specialized pharmaceuticals & beauty stores in France.
In 2018, Pharm’up becomes the first representative in the Caribbean for the 3 brands that expanded with us since their creation, and along with Bioderma, Uriage and Nuxe, Tadé also entrusted the company with their distribution in the area.
Today, Pharm’up offers three types of services
Imports: with a warehouse on both our branches in the West Indies and the Indian Ocean, we can stock up our brands’ products to ship them to the whole area.
Distribution and promotion: in both branches, our teams of salesmen travel from island to island to promote the brands and highlight their specificities.
Marketing: our biggest teams. Merchandisers, demonstrators… Their goal is to support retail sales wherever our brands are distributed.
We are open to all types of opportunities in new markets: partnerships, joint ventures, or franchise. Ideally, we would like to establish partnerships that would allow us to offer the same kind of services to our clients.